Metropolitan Opera Joining Sirius Radio-A Great Idea
I just read of the Metropolitan Opera's excellent idea to join with Sirius Satellite Radio.
This is a brilliant plan on many levels. First, we live in a country where entertainment and its organs are the primary educators. By placing its historic broadcasts on satellite radio, the Met is educating a new generation about opera. Second, the Metropolitan Opera will create another revenue stream. Not only will it make money from tickets to the Opera itself, it will earn from the purchase of subscriptions to Sirius Radio. Third, placing the broadcasts on Sirius will help shed the image of opera and classical music as an elitist medium. In the nineteenth century, opera was enjoyed by the masses in Europe. Though the Met will be joining such illustrious folks as Howard Stern on Sirius, the Metropolitan Opera is taking a wonderful step in bringing opera to our 21st-century masses.
This is a trailblazing step which others should follow.
This is a brilliant plan on many levels. First, we live in a country where entertainment and its organs are the primary educators. By placing its historic broadcasts on satellite radio, the Met is educating a new generation about opera. Second, the Metropolitan Opera will create another revenue stream. Not only will it make money from tickets to the Opera itself, it will earn from the purchase of subscriptions to Sirius Radio. Third, placing the broadcasts on Sirius will help shed the image of opera and classical music as an elitist medium. In the nineteenth century, opera was enjoyed by the masses in Europe. Though the Met will be joining such illustrious folks as Howard Stern on Sirius, the Metropolitan Opera is taking a wonderful step in bringing opera to our 21st-century masses.
This is a trailblazing step which others should follow.


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